Using link shorteners can benefit your brand in three main ways:
1. When you post long links on social media, it can look like spam or deter users from clicking on something they don’t recognize. In particular, adding tracking parameters to your links can result in URLs that look long and confusing to someone who’s unfamiliar with typical link tracking practices. Link shorteners can prune spammy-looking links into clear and concise links.
2. Many link shorteners also let you track each of your link’s performance and analytics, which can help you understand which pieces of content perform best on specific platforms.
3. Every social media network limits the amount of characters you can include in your posts. Twitter and LinkedIn have the shortest character limits at 280 and 600 characters, respectively, so if you need to squeeze a link or an extra hashtag in one of your posts, link shorteners can help you stay within the limit.
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